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Digitize or Die: Why Convergence is Growing Teeth

Published: May 18, 2006
File Size: 1.4 MB
File Type: Adobe Acrobat (PDF)

After a series of failed starts, digital convergence, allowing any content to be distributed across any channel to any device, is coming of age. History has provided a series of precedents around what factors led to failure. These can be broadly grouped into three main categories, Content, Capability and Customers. This paper uses these categories to provide insights on how best to understand and address the challenges and opportunities of digital convergence. The paper walks through each of the “3C’s”, providing case studies across industries on how they have been observed and may be applied.

 

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