Cars Online 07/08

Consumers are increasingly driven by their hearts as well as their heads, according to a new global automotive survey. Capgemini’s eighth annual Cars Online study – which surveyed consumers in China, France, Germany, UK and U.S. – examines trends in consumer buying behaviour, Internet usage and customer loyalty.

(PDF - 789 KB) - Published: October 4, 2006

Vehicle manufacturers can steer demand and improve performance with stronger consumer knowledge, according to new global survey. Capgemini’s seventh annual Cars Online study – which surveyed consumers, dealers and manufacturers in China, France, Germany, UK and U.S. – compares consumers’ actual needs, demands and preferences with dealers’ and vehicle manufacturers’ perceptions.

(PDF - 1.2 MB) - Published: November 17, 2005

Consumers hold the key to sales and margin gains as automotive companies face challenging times, according to new global survey. Capgemini’s sixth annual Cars Online study – which surveyed consumers, dealers and manufacturers in Canada, United States, United Kingdom, France, Germany, Sweden, Italy and, for the first time, China – compares consumers’ actual needs, demands and preferences with dealers’ and vehicle manufacturers’ perceptions.

(PDF - 1.4 MB) - Published: November 19, 2004

Capgemini's fifth annual Cars Online study, which surveyed consumers, dealers and manufacturers in Canada, United States, United Kingdom, France, Germany, Sweden and Italy, compares consumers’ actual needs, demands and preferences with dealers’ and vehicle manufacturers’ perceptions. The report focuses on topics such as consumer behavior, data capture/demand sensing, the Internet, the aftersales experience and European Block Exemption Review.

(PDF - 553 KB) - Published: October 13, 2003