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Perspectives on Business Innovation - Valuing Intangibles

Published: November 30, 2001
File Size: 1.8 MB
File Type: Adobe Acrobat (PDF)

This current issue of Perspectives on Business Innovation focuses on the topic of valuing intangibles, customer franchise, talent, reputation, and innovation. It also highlights how companies can maximize both their true economic and market value. Articles include case studies, thought leadership pieces, and practical applications for managing and measuring intangibles. (November, 2001)

 

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