Consumer Products
Innovate and Engage with Consumers
Constant innovation is key to business growth and sustainable success in the consumer products industry. The most competitive companies have implemented efficient, scalable processes to support continuous product innovation.
Collaborate to Support Innovation
Capgemini has worked with hundreds of consumer goods companies to help support innovation and improve new product time to market.
In one example, we helped a consumer products organization realize a sevenfold reduction in cycle time for producing specific new products. This was achieved by leveraging process and technology improvements to expedite product specifications, packaging configurations and distribution.
Our solution also drove over $6M in immediate cost reductions, yielding an ROI on the program greater than 5:1 within the first 18 months of deployment.
Improving Your Innovation Capabilities
Market evolutions and consumer demand drive today’s innovations. Capgemini works with you to improve your innovation capabilities by enhancing the technology that allows you to gauge these evolutions and the processes that enable you to respond to them. We go beyond product innovation to help you transform the consumer experience.
Capgemini enables you to bring innovative products to market faster and more successfully, while building customer intimacy and loyalty. We focus on the following areas:
- Consumer insights and loyalty
- Consumer engagement and experience
- Innovation management
Stimulate Growth through Innovation
Capgemini helps consumer products businesses make decisions about where and how to innovate in order to stimulate growth. Our approach centers on 3 key tenets:
- Focus and prioritize: with pressure on budgets, choices have to be made based on priority consumers, channels and customers. A consumer and customer segmentation framework is a good mechanism for making decisions about where to invest
- Innovation vs. renovation: successful innovation is about selecting the right balance between innovations that are truly “new”, and less costly product renovations and refreshes
- Use lower-cost collaborative methods of innovation: an open collaboration approach to innovation, using today’s new tools and technologies, involves outside parties, including consumers, partners, academic institutions and industry bodies
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