Cable

Growth Strategies in a Changing Landscape

Cable operators would be hard-pressed to name any aspect of the cable industry that isn’t undergoing significant and ever-more-rapid change. Technological shifts require changes from strategy through operations. Increased competition necessitates increased levels of back-office efficiency to keep up, let alone gain competitive advantage. Business goals that now include growth beyond residential markets into new business customer profiles, combined with revenue-rich opportunities such as those presented by advanced advertising and the growing interest in the wireless segment require business model transformation in order to maximize and manage new revenue streams.

Further, corporate leadership must also deal with the impact that this level of change has on their employees. Coupled with the need to draw talent from outside the ‘traditional’ cable industry employee base in order to keep pace with launches into new lines of business, this means leadership is facilitating unprecedented change amongst employees with fundamental, cultural differences.

That’s a lot to manage alone. Working together, Capgemini has brought global and regional experience, market insights and research, and a full suite of solution offerings to over 80% of the world’s largest communications operators for over 20 years to improve operations excellence, enhance the end-customer experience, and help maximize new business ventures.