The video game industry in the U.S. has grown approximately 65% since 2006, driven primarily by the newest generation of gaming devices, including consoles and portables, and a proliferation of successful titles, particularly key franchises such as Grand Theft Auto, Mario and Halo.  During that span, the innovation of the Wii dominated mainstream news.  Today, headlines hail the iPhone as the next growth platform in gaming.

We believe the connected gaming device, with the ability to download and manage entertainment titles, is driving the next technological transformation that will reshape the industry.

Current gaming devices all boast connectivity, from consoles that join existing home networks to portables that use Wi-Fi to Smartphones that leverage global cellular networks. This technological transformation arrives at a time when consumer behavior has become increasingly complex due to the rise of personalization and participation.  Consumers are increasingly interested in personalizing their gaming experience via unique avatars and user profiles to: 1) augment content and 2) interact with other players.

Maturing connected technology will allow firms to meet the needs of this increasingly sophisticated consumer.

Capgemini's Video Gaming sector team delivers a full suite of solution offerings and continually enhances this portfolio based on market trends and the unique needs of the industry. From a focus on the customer to managing distribution channels to growing new revenue streams, we offer a wealth of industry-focused experience and vision to help your organization achieve growth and profitability.