Improving Marketing Yields

Capgemini has helped many organizations improve their marketing operations. Notably, we have:

• Enabled a leading global pharmaceutical company to gain a sustainable competitive advantage through a closed-loop marketing initiative. Driven by customer-centric strategies and multi-channel integration, the program optimized marketing and sales efforts
• Improved Marketing Resource Management for a consumer products manufacturer through deployment of a needs-based, user-driven Content Management Chain that delivers pre-sales marketing information
• Assisted a leading mobile telephone company to boost the efficiency of outbound customer marketing and inbound offer acceptance. The company also streamlined its marketing communications through the implementation of market resource management, campaign-management, real-time marketing and analytics solutions

Growing and Maintaining Your Customer Base

Our adaptive marketing approach enables you to target the right customers for the most appropriate campaigns using the customer’s preferred channel. This allows you to leverage the precious moments of a customer’s full attention, using channels that match their behavior and needs. Ultimately, this approach will increase your new customer acquisition in the most cost-effective manner.

Once customers are attained, retention is critical. Our solutions will help you to increase customer loyalty by delivering the appropriate customer experience for each customer segment.

Helping You Achieve Your Marketing Goals

We offer a broad range of strategic and operational marketing solutions to improve your customer acquisition and retention, while enhancing the overall efficiency of your marketing resources. These solutions include:

• Adaptive marketing
• Campaign management
• Marketing resource management
• Customer retention and loyalty
• Closed-loop marketing
• Business influencer marketing
• Inbound customer marketing